The proliferation of unstructured data has made the collection and handling of large and varied data sets at scale a real challenge for organizations. Organizations often grapple with the challenge of setting up and sizing NoSQL databases when managing unstructured data from organizational processes, systems and from their customers. We look at HBase, which is a modern NoSQL database that provides real-time read and write access to large datasets.

We build practices, processes and experiences around our customers to deliver more value to them and to enhance their customer journey. But who are these customers? We might know the customers who generate the maximum profits and who are loyal towards our services but do we really “know” them, know them well enough to understand their behavior and reasons why they choose a particular service.

Telecommunications is an essential service that many subscribers have now come to depend on to run their daily lives. Since critical as well as non-essential activities are hinged on staying connected, it is important to not only have the service be available but also provide a satisfactory experience meeting expectations. Different geographic regions with varied cultures and user groups have differing levels of tolerance for (loss of) connectivity.