Archive for May 2017

How Banks Benefit from Quantitatively Understanding Customer Behavior

With almost all the banks joining the digital bandwagon, touch points via omni channels such as ATMs, Internet, Mobile Banking and Business Correspondents have become the main delivery channels for providing banking services. Currently, besides the 16,400-odd brick-and-mortar branches, India’s largest bank, State bank of India, provides banking services through alternate touch-points, including about 57,000…