Utilizes analysed data to draft strtegies and acheive business success C-level executives who would need data from various departments to strategize operational activities IT systems with old technologies still serve as a good repository of data Huge repository of data accumulated from various internal sources and is used to guide management strategies Analytically rich individuals with business knowledge who quit essentially mandatory to advise decision making processes Operations teams at organisation consume and produce data which are critical for smooth business operations Usual content management systems which are vital for stats, reports and dashboards Group that gathers real-time information through direct interaction with the customers Trending innovative technologies and concepts that are driving current industry trends Vital group of entities who bring-in niche capabilities to ensire quick and accurate delivery A data repository available to be consumed by various departments, especially Sales teams Varied range of data, in any form, produced by every entity or individual within a firm