Posts Tagged ‘telecommunications industry’

Measuring Subscriber Experience in the Hyper-Connected World

Telecommunications is an essential service that many subscribers have now come to depend on to run their daily lives. Since critical as well as non-essential activities are hinged on staying connected, it is important to not only have the service be available but also provide a satisfactory experience meeting expectations. Different geographic regions with varied cultures and user groups have differing levels of tolerance for (loss of) connectivity.

Share of Wallet In The Digital World

“Digitization has both powered and disrupted the telecommunications market simultaneously. Traditional revenue metrics like customer lifetime value no longer cut it. Customer-centric metrics like share of wallet help assess service stickiness in this new world"